The Story Behind PariPlay Casino Sites
Founded in 2010, the company has developed into a medium sized enterprise, with over one hundred employees in total. Like many companies involved in the international gaming industry, it has its headquarters in a tax advantageous location. In the case of Pariplay, this is on the UK overseas territory of Gibraltar. However, the majority of its workforce is located in Bulgaria, with significant additional offices based in India and Israel.
Pariplay’s relatively short history has been an eventful one, with several changes in ownership over its decade or so of existence. It was acquired by the American gaming company Majesco Entertainment in 2013, but this was not a great success. As a result, the company was the subject of a buy-out by its own management the following year.
The company’s current Managing Director Adrian Bailey was appointed as a result of this move. However, in 2019, Pariplay was the subject of a further corporate takeover when international gaming group Aspire Global PLC stepped in with another bid. The Aspire Global acquisition of the company was concluded over the summer, at a cost of around €13 million.
Adrian Bailey’s strategy has been consistent throughout his tenure, and he has been retained by his company’s new owners to continue his tenure. The company’s main focus is on Pariplay’s business to business (B2B) operations, such as its gaming platform and the Fusion online casino management service.
Bailey is also keen to increase the company’s international reach though, with its operations planned to continue expanding across continental Europe and North America. The company is already a major player in the United Kingdom online casino market, together with several other important European countries such as Bulgaria, Denmark, Sweden, Italy and Portugal. Further expansion into Romania and Spain is imminent.
Despite this focus on the B2B sector, the company remains a regular producer of new games. The company has plans to increase capacity in this area, with Bailey promising at least two new games every month for the foreseeable future.
PariPlay Games
This commitment to the continued production of games is good news for both online casino operators and their players, because Pariplay are responsible for some excellent titles. These can be very varied in style, with everything from classic old school titles to some spectacular contemporary designs.
The company does produce some of the usual genre fayre: The Eye of Ra and Luxor are suitably excellent offerings for fans of the Egyptology theme, while titles like Fortune Dragons and Bai She Zhuan are popular titles in the ever-popular Chinese Luck genre. Meanwhile, Pot O’ Gold has more shamrocks and leprechauns than any players of the Irish Luck theme could ever need, while titles like Chitty Bang, Fruity Friends, Sweetie Land and Wild Candy take care of the fruit and sweets categories.
In truth though, the company’s best work can be found when they break out of the standard genre moulds. Perhaps their most popular game at present is their darkest design – Bloodshot. This certainly lives up to its bloodthirsty name: it’s a brilliant shoot-‘em’-up / zombie mash-up game which is action packed to say the least.
Another interesting combination of different genres can be found in Fruit Abduction. Here some cheerfully animated fruits are under threat of being kidnapped by some playful aliens. Colourful flying saucers navigate your screen, travelling across the galaxy trying to capture your fruit, while a nostalgic amusement arcade style soundtrack accompanies your spins. It really is a strange combination – but it works.
Another interesting oddity in the Pariplay range is their classic Sharknado. This is actually an officially licenced game, derived from a TV movie which has long been forgotten. Sharknado was originally a poor man’s Jaws, with a hapless group of American teenagers being imperilled by the iconic toothy giant fish. In truth, it was not a classic of the genre, although in typical Hollywood fashion, it was good enough to spawn several sequels. We’re up to half a dozen different incarnations already, with possibly more to come… It’s the slot though which is the true classic, with Great Whites randomly appearing from below the waves to keep you alert as you spin the reels.
Pariplay’s more recent releases demonstrate that there is far more to come from the company’s talented bunch of designers. Titles such as the German Beer Festival themed Bier Party, the fantasy land of Heroes and Legends: Dragons of the North and the impressive Mystery Fox all indicate that the Pariplay design team are on a rich vein of form.
Whilst slots comprise the majority of the Pariplay output, the company does have further strings to its bow. There is Bingo and Keno, plus some Roulette too. On the instant game side of things, you can find some Christmas themed titles, plus a range of around a dozen scratch cards. Most of these are based on the versions of the company’s slot designs.
Final Thoughts on PariPlay
Pariplay seems certain to continue its consistent record of designing excellent games, especially slots. The company has recently invested in a major new games development studio in India in order to increase its efforts in this area, so we can expect even more excellent new titles to roll off the company’s production lines in the future. Look out for them at your chosen Dragonfish powered casino.